Top 5 Health and Fitness Apps on iOS in the UK for Q4 2023

During the fourth quarter of 2023, the top 5 Health and Fitness apps on iOS in the United Kingdom exhibited notable trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

Strava: Run, Bike, Hike from Strava, Inc. saw fluctuations in its weekly revenue, peaking at around $207K in the last week of September and closing the quarter with approximately $197K in the last week of December. Weekly downloads experienced a significant dip mid-quarter, hitting a low of about 6.6K in early December, but rebounded to approximately 17.7K by the end of the year. Active users remained relatively stable, starting at 421K and ending the year at 428K.

MyFitnessPal: Calorie Counter from MyFitnessPal, Inc. displayed a stable revenue trend, with weekly figures hovering around $175K to $186K early in the quarter and closing at about $155K in the final week of December. Downloads saw a gradual decline, from around 13.3K at the beginning of Q4 to approximately 11.4K by the end of the year. Active users showed a downward trend, starting at 715K and decreasing to 523K.

Flo Period & Pregnancy Tracker by FLO HEALTH UK LIMITED maintained a steady revenue increase, with peaks around $183K in mid-November and closing at $173K in the last week of December. Downloads remained robust, with weekly figures ranging from approximately 18K to 22K. Active users demonstrated consistency, beginning the quarter at 690K and finishing at 652K.

Calorie Counter + from NutraTech Ltd experienced a relatively stable revenue trend, starting at around $132K in late September, dipping to approximately $91K in mid-December, and recovering to about $133K by the end of the year. Weekly downloads showed a declining trend, starting at about 8.3K and dropping to around 5.9K. Active users also saw a decrease, from 57K at the start to 52K by the end of the quarter.

Fitbit: Health & Fitness by Google exhibited a fluctuating revenue pattern, starting at approximately $132K in late September, experiencing a dip to about $90K in mid-December, and peaking at around $160K in the last week of December. Downloads followed a similar trend, with a notable spike to approximately 36.4K in the last week of December. Active users remained relatively stable, starting and ending the quarter at around 178K.

For more detailed insights and data, visit Sensor Tower.